Why Every Musician Should Be Using Analytics

Over the past ten years the music industry has changed drastically. Record labels have lost substantial power in building, promoting, and sustaining artists’ careers. There are millions of independent artists, in addition to the vast amount of professional musicians, located throughout the United States. This sizeable amount of artists has made it increasingly difficult for …

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The Impact of Analytics on Musicians’ Careers-How managers and DIY artists can utilize analytics to enhance the artist-fan relationship and focus marketing, promotional, and touring efforts more effectively.

Introduction Over the past ten years the music industry has changed drastically. Major labels have lost substantial power in building, promoting, and sustaining artists’ careers. With the advent and popularity of social networking sites, blogs, internet radio stations, and podcasts, artists are now positioned in a way that their success relies solely on them. The …