Culture jamming has been around for eighty years. It is defined as, “the act of transforming existing mass media to produce negative commentary about itself.”[i] “Culture jamming is based on the idea that advertising is little more than propaganda for established interests and that there is little escape from this propaganda in industrialized nations.[ii] This idea of not being able to escape from propaganda holds particularly true in the United States, where consumers are exposed to thousands of advertisements daily. Culture jamm-ers utilize different approaches for message distribution and don’t seem to be relenting anytime soon.
I wrote this article in 2006. Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint. (Wikepedia) Advergames are a combination of advertising and video games.