Giant Step May 2011 Marketing Update

MAY 2011 Welcome to the latest edition of Giant Step’s marketing update. This newsletter is where we share some of our latest company developments and of course some of the newest and most exciting music. To contact Giant Step directly just send us an Email.

	HBO: Treme Season 2 Launch To promote the new season of Treme, HBO asked Giant Step for some fresh ideas. Our resulting integrated campaign comprised a special day party at SXSW, a real New Orleans Second Line parade through the streets of Austin (TX), a Treme iPhone app (the NOLA culture guide) and some very special videos we filmed with Treme fans such as Common, Duran Duran and Mark Ronson. Yeh-ya-right! WATCH HERE
	Focus Feature Screenings: Hanna and Beginners We are continuing our series of exclusive movie pre-screenings with Focus Feature. In April we screened Hanna, directed by Joe Wright, starring Eric Bana and Cate Blanchett, followed by a very special Q&A with Hanna’s talented lead actor Saoirse Ronan. In May we will bring you Beginners, with Ewan McGregor, followed by a Q&A with director Mike Mills. May 26th, 8pm, Cobble Hill Cinemas, Brooklyn (NY). VIP RSVP HERE
	Gaga in the Sky Giant Step took to the air to announce Lady Gaga’s new single and album, skywriting over both Ultra Music Festival in Miami and Coachella out in Indio, CA. We’ve been gestating Gaga’s new Born This Way project across multiple platforms, and wanted to make a splash so big that nobody within miles could miss it. READ MORE
	Daft Punk & TRON: Legacy We continued our long history of marketing Daft Punk by once again donning our helmets in support of their acclaimed soundtrack for Disney’s TRON: Legacy film. We kept the wheels turning both on- and off- line as the remix album R3C0NF1GUR3D took off this Spring. The overall campaign has been a wild ride; between all the publicity, listening events, music servicing and street promotion, it’s amazing that our bodies aren’t glowing! READ MORE
	Boombox Series With Jessie J Hits 3 Million Views The first installment of The Boombox Series, a creative partnership between Giant Step and Arcade44, has emerged as a runaway hit. Featuring UK shooting star Jessie J the video has generated over 3 million views to date. For the video series Giant Step finds bold emerging artists willing to throw themselves out there – performing their songs supported only by a boombox. WATCH HERE
	More Music Marketing Success 2011 has been an exciting year for our music marketing projects, with highlights including Adele’s deservedly chart-topping 21 album, Esperanza Spaulding’s Grammy triumph, Pirates of The Caribbean: On Stranger Tides and a steady stream of stunning releases from established and emerging artists, such as Raphael Saadiq, Sade, Marsha Ambrosius, Femi Kuti, Les Nubians, Jessie J and many more. RELEASES

NEW MUSIC, VIDEOS & EVENTS

---

---

Advertisement