Articles To Help You Get Through in Tough Times
Recently a renowned writer about managing psychological stress and mental illness reached out to us. Based on our dealings over the years with many industry professionals and musicians, we’ve noticed that articles like this could potentially help many people. This is why we’re posting this information. Hopefully these help to keep you sane.
Please Note: He focuses sometimes on Christianity and we’re not trying to push any religious beliefs on people so please take anything related to religion in these articles with a grain of salt. We didn’t post this to offend anyone – we’re very accepting of everyone’s beliefs.
A Couple of Articles:
How to Deal with the Stress and Anxieties in the Music Industry
By Stanley Popovich
Stress and anxiety are very common in today’s music industry. As a result, here is a list of techniques that a person can use to help manage the daily stresses and anxieties of their music industry profession.
Sometimes, we get stressed when everything happens all at once. When this happens, a person should take a deep breath and try to find something to do for a few minutes to get their mind off of the problem. A person could take a walk, listen to some music, read the newspaper or do an activity that will give them a fresh perspective on things before they perform.
When facing a current or upcoming task at your music profession that overwhelms you with a lot of anxiety, divide the task into a series of smaller steps and then complete each of the smaller tasks one at a time. Completing these smaller tasks will make the stress more manageable and increases your chances of success.
Some music industry professionals can get anxious when they have to perform in the near future. When this happens, visualize yourself doing the task in your mind. For instance, you have to perform in front of a large group of people in the next few days. Before the big day comes, imagine yourself doing the event your mind. Imagine that your playing in front of a large audience. By doing this, you will be better prepared to perform for real when the time comes. Self-Visualization is a great way to reduce the fear and stress of a coming situation.
Remember that no one can predict the future with one hundred percent certainty. Even if the thing that you feared does happen there are circumstances and factors that you can’t predict which can be used to your advantage. For instance, you miss the deadline for a project you have been working on for the last few months. Everything you feared is coming true. Suddenly, your manager comes to your office and tells you that the deadline is extended and that he forgot to tell you the day before. This unknown factor changes everything. Remember: We may be ninety-nine percent correct in predicting the future, but all it takes is for that one percent to make a world of difference.
In dealing with your anxieties at your music profession, learn to take it one day at a time. While the consequences of a particular fear may seem real, there are usually other factors that cannot be anticipated and can affect the results of any situation. Get all of the facts of the situation and use them to your advantage.
Our anxieties and stresses can be difficult to manage in the music industry. The more control you have over your stresses and anxieties, the better off you will be in the long run.
WHEN SOMEONE YOU KNOW STRUGGLES WITH FEAR, ANXIETY AND STRESS
By: Stanley Popovich
What do you do when someone you know in the music industry has to deal with fears, anxieties, addiction or even depression? Well the first thing you need to do is to get the person to seek the services of a professional who can lead them in the right direction and give them the help they need. In addition, here are some other techniques you can use to help the person cope.
Learn as much as you can in managing anxiety and depression. There are many books and information that will educate you on how to deal with fear and anxiety. Share this information with the person who is struggling. Education is the key in finding the answers your looking for in managing your fears.
Be understanding and patient with the person struggling with their fears. Dealing with depression and anxiety can be difficult for the person so do not add more problems than what is already there.
In every anxiety-related situation you experience, begin to learn what works, what doesn’t work, and what you need to improve on in managing your fears and anxieties. For instance, you have a lot of anxiety and you decide to take a walk to help you feel better. The next time you feel anxious you can remind yourself that you got through it the last time by taking a walk. This will give you the confidence to manage your anxiety the next time around.
Challenge your negative thinking with positive statements and realistic thinking. When encountering thoughts that make you fearful or anxious, challenge those thoughts by asking yourself questions that will maintain objectivity and common sense. For example, you are afraid that if you do not get that job promotion then you will be stuck at your job forever. This depresses you, however your thinking in this situation is unrealistic. The fact of the matter is that there all are kinds of jobs available and just because you don’t get this job promotion doesn’t mean that you will never get one. In addition, people change jobs all the time, and you always have that option of going elsewhere if you are unhappy at your present location. Changing your thinking can help you manage your fears.
Another thing to remember is that things change and events do not stay the same. For instance, you may feel overwhelmed today with your anxiety and feel that this is how you will feel the rest of the week or month. This isn’t correct. No one can predict the future with one hundred percent accuracy. Even if the thing that you feared does happen there are circumstances and factors that you can’t predict which can be used to your advantage. You never know when the help and answers you are looking for will come to you.
When your fears and anxieties have the best of you, seek help from a profession
1.) Mental Health Articles:
2.) Substance Abuse Articles:
Leadership & Work/Personal Life Balance:
A little bit of info about the author:
For more on Shameless
Over the past ten years the music industry has changed drastically. Record labels have lost substantial power in building, promoting, and sustaining artists’ careers. There are millions of independent artists, in addition to the vast amount of professional musicians, located throughout the United States. This sizeable amount of artists has made it increasingly difficult for artists, their management, and record labels to reach potential consumers. The extremely aggressive nature of the music industry has created an elevated need for all aspiring and professional musicians to develop strategic competitive advantages. One method of creating this is through the utilization and interpretation of the data provided by analytics. Analytics helps artists obtain insights into their fans’ and potential consumers’ behavior. Therefore, the artists who possess the best consumer behavior data will have a greater understanding of their audience and will ultimately have greater potential to become market leaders in their respective genres.
Analytics, simply defined, is the collection and analysis of website user data to drive business decisions. Utilizing web analytics is a three-pronged process. It involves: (1) collecting statistical data from an artist’s website (or social networking sites), (2) interpreting that data, and then (3) applying that data to formulate decisions (concerning content improvements, marketing and promotional efforts, and ultimately how to generate higher returns on investment).
The purpose of employing an analytics strategy is to gain a better definition of an artist’s digital consumer base. Analytics helps reduce some of the guesswork that is undertaken when attempting to determine fans’ behaviors. It tells the story of the who, what, where, when, and why of how an artist’s following interacts with the artist’s products (which are key factors in developing any effective marketing strategy). One of the major components when promoting and selling any type of product or service is knowing how consumers behave. Possessing a deeper understanding of the consumer helps to define what their needs and desires are (based on their personalities, lifestyles, socio-economic, ethnic, and cultural backgrounds) and illustrates how these factors drive their purchasing decisions. Having a true understanding of an artist’s consumers allows for marketing and promotional efforts to become more targeted and effective, which can help increase sales, and can drive consumer base growth.
Analytics provides in-depth statistical evidence about the visitors of the artist’s digital properties. It supplies demographic and geographic information, as well as, displays data about how they accessed the site, which in turn provides further insight into their purchasing behavior. Analytics also provides visitor site usage data. It presents information regarding the average time they spent on the artist’s website, how long after entering the site they left (bounce rate), and which pages on the site obtain the most traffic. Tracking analytics data also enables one to find errors (which shows issues that visitors experienced while utilizing the site), determine the effectiveness (or ineffectiveness) of adding new or additional content to the site, and displays which products have the highest conversion rates (visits/sales). It also allows for an extensive evaluation of whether or not the artist’s digital properties are improving their overall business.
The interpretation of analytics data illustrates what factors drive fans’ behavior, in addition to depicting how this knowledge can be used to benefit the artist’s career. Monitoring data derived from analytics can help identify cross-promotional and selling opportunities and also helps one determine whether marketing and promotional efforts are (or aren’t) working as anticipated.
The most commonly used analytics software is Google Analytics. It is installed on the artist’s personal website and gathers all the data listed above. Facebook fan pages and MySpace artist pages also have analytics tools, which are built into the pages themselves. Facebook and MySpace’s analytics tools are called “Insights” and “Artist Dashboard,” respectively. Twitter, the third most popular social networking site does not have a dedicated Twitalytics (Twitter Analytics) program. However, there are three extremely useful Twitalytics web applications (TweetEffect, TweetStats, and Twitter Analyzer) that provide a wide range of data collected from the artist’s Twitter followers.
Analytics is not a buzzword. In the music industry, it facilitates wiser decisions regarding the kinds of marketing, touring, and promotional efforts that should be undertaken, it helps with the determination of the appropriate campaign launch timing, in addition to aiding in the evaluation of the artist’s product and service offerings (whether they should stay the same, be expanded upon, or be re-developed).
Major companies in the music industry (like TopSpin, The Orchard, Big Champagne, The Echo Nest, and Rock Dex) recognize the high value of analytical data, when it comes to assisting artists’ careers, and consequently have implemented their own artist-centric and analytics assistance programs. These programs facilitate the proper utilization of the data, so that the artist can effectively increase and further develop the artist-fan relationship. Analytics is a serious market research strategy that can give an artist an immense competitive advantage over their peers. Analytics is a driving force behind all intelligent decisions made throughout the business world. It is because of this that all aspiring and professional musicians, who are interested in having an edge over their competition, should invest in an analytics campaign.
To view the version of this article that was published in ASCAP’s Playback Magazine please click the following link: Published ASCAP Article in Playback Magazine.