Artist Education

The New Music Seminar Is HIRING!!!

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The New Music Seminar  is currently looking to hire Sales Team Representatives and a Promotions/Marketing Director. Job descriptions are posted below for your review and convenience.

Sales Team Reps

Microsoft Word - NMS Sales Team Job Description 2013.docx

Promotions/Marketing Director

Microsoft Word - NMS Promotions Manager Job Description 2013.doc Microsoft Word - NMS Promotions Manager Job Description 2013.doc

For more information please contact: jobs@newmusicseminar.com

About The New Music Seminar

From the co-founder and director of the original legendary New Music Seminar comes a conference for the Next Music Business.  Artists have never had so much power to control their own careers and build their success. The New Music Seminar’s mission is to create a music business in which talent can rise to its highest potential based solely on its merit, without regard to its financial resources or connections. To help artists and their representatives achieve success. To create a new economic model that better rewards both artists, their investors and those in artist services. This affordable event gives artists and their representatives the knowledge, tools and connections to step into the tomorrow’s music business today.


 

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New Music Seminar NYC Event Schedule

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Opening Night Party

Where: Santo’s Party House- located at: 96 Lafayette Street (one block south of Canal Street)

What: Meeting and Networking with like minded individuals in the music industry– Co-hosted by comedians Margaret Cho and Rob Cantrell. Come network at the cocktail reception and meet the attending delegates, set up meetings for the convention and help celebrate the start of the New Music Seminar. The NMS Opening remarks will kick off the start of the evening showing the latest trends, where the business is at and where it will be going to give you valuable information to succeed.

Time/ Schedule:

6:00 -  Registration Opens

6:00-8:00 -  Cocktail Reception

8:30 – Live Performances

Day 1 of The Seminar 7/20/10

Where: Webster Hall- located at: 125 East 11th Street (between 3rd and 4th Avenue)

What: A day of getting educated by top professionals (via panels, lectures, breakout sessions, workshops, and seminars) about the current state of the music industry and its future.

Time/ Schedule:

8:30 AM – Registration Opens

9:45-10:30 – Keynote Address

11:00-12:30 – The Next Music Business Unveiled

The game has changed, traditional radio, charts, retail, music video is fading. A new world of opportunities for developing artists to do redefine success and do it themselves has emerged. Moderator: Ariel Hyatt (Ariel Publicity & Cyper PR) Panelists:Eric Garland (Big Champagne), Jay Frank (CMT), Mike Doernberg (ReverbNation), Gwen Lipsky (SoundThinking)

1:00 – Gibson Guitar Giveaway

All registered delegates at NMS NYC 2010 are automatically entered into the drawing to win a Satin White Gibson SG Raw Power Guitar (valued at $1,284)! Must be present to win.

1:30-3:00 – TED style Lectures

Four 18-minute talks, on how artists, no matter where they are at in their career, can make more money.

  • 1:30 - Tony Van Veen (Discmakers, CD Baby)
  • 1:50 - Bob Cramer & Phil Antoniadis (Nimbit)
  • 2:10 – Martin Atkins (Tour: Smart, Invisible Records)
  • 2:30 – Ralph Simon (Mobilium)

3:30-5:00 – Second Movement The future of media

In a world beyond the concept of CPM and reach and frequency, how will new artists break? The web is truly worldwide and potentially infinite. As media migrates to the web over the next 10 years, how will that change what breaks and how? Moderator: Peter Kafka (All Things) Panelists: Joe Kennedy (Pandora), David Goodman (CBS Interactive), Courtney Holt (MySpace Music)

8:00 – “ARTIST ON THE VERGE” Finals at Santo’s Party House

Come network and hear the hottest Artists who are the finalists from a national talent search who have met the criteria of rising above the noise ceiling and doing it on their own without the help of a major or major independent label. The winner will be announced on Wednesday, July 21st at NMS and receive over $25,000 worth of musical equipment, services and consultations from the new leaders of the music industry and other valuable prizes to take their career to the next level. Your NMS Badge gains you complimentary admission at the door.

Day 2 of The Seminar 7/21/10

Where: Webster Hall- located at: 125 East 11th Street (between 3rd and 4th Avenue)

What: A day of getting educated by top professionals (via panels, lectures, breakout sessions, workshops, and seminars) about the current state of the music industry and its future.

Time/ Schedule:

8:30 AM – Registration Opens

10:00- 11:30 – Third Movement: Your Live Tour: How to Rise Above the Glut, Get Beyond the 300 Ticket Barrier, Make More Money and Prepare for the Warfare That Lies Ahead:

How to get to the 300 ticket mark in multiple markets or gain the coveted opening act slot and make money as a touring musician. Learn the simple steps, do’s and don’ts and secrets from those who are making the decisions. Moderator: Martin Atkins (Tour:Smart, Invisible Records) Panelists: Corrie Christopher (Agent, VP APA), Michael Donovan (Sr. Talent Buyer, AEG Northeast)

11:30- 1:00 - Breakout Session 1

  • Tom Jackson (Onstagesucces.com)
  • Corey Denis (Not Shocking)
  • Linda Lorence-Critelli (SESAC)
  • Ralph Jaccodine (Manager)
  • Shannon Schlappi (Rockdex)
  • Rick Goetz (Musician’s Coaching)
  • Ariel Hyatt (Ariel Publicity/Cyber PR)
  • Marc Jacobson, Esq (Legal)
  • Dave Rosenheim (Jambase)
  • Chris McDonald (Indie Feed)
  • Jay Frank (Author, Future Hit DNA/CMT)

12:00- 1:30 - TED style Lectures

Four 18-minute talks, on how artists, no matter where they are at in their career, can make more money.

  • 12:00 – Michael Doernberg (Reverbnation)
  • 12:20 – Chris Vinson (Bandzoogle)
  • 12:40 - John Simpson (Soundexchange)
  • 1:00 – TBD

1:30-2:30 – Lunch Break

1:30- 3:00 – Breakout Session 2

  • Kissy Black (Lotus Nile)
  • Cassie Petrey (Crowd Surf)
  • Dameon Guess (Jakprints Merchandise)
  • Brian Carpizo (Eventric)
  • Michael Kauffman (Rightsflow-Limelight)
  • Joe Serling, Esq (Legal)
  • Darren Gallop (Marcato Digital Solutions)
  • Emily White (Manager, Whitesmith Entertainment)
  • Phil Sarna (Phil Sarna Business Mgmt)
  • Pam Workman (Workman Entertainment)

2:30-4:00 – Fourth Movement: The Creative Conundrum

Increasing your odds with radical differentiation. Panelists: Steve Van Zandt(E Street Band), Tom Jackson (OnStageSuccess.com)

4:30 – Bar Opens and Cocktails Served

4:30- 6:00 – Fifth Movement: The Breaks

Artists discuss mentors and miracles. How they first broke through. Life changing moments. Moderator: Margaret Cho (Comedian)

6:00-6:30 – Closing Remarks

Announcement of the winner of the NMS “Artist on the Verge” Contest

Closing Party

Where: Santo’s Party House- located at: 96 Lafayette Street (one block south of Canal Street)

What: Meeting and Networking with like minded individuals in the music industry

Cost: Your NMS Badge gains you complimentary admission at the door.

Time/ Schedule: 8:00PM

Please go to www.NewMusicSeminar.com for more information , watch the EPK and see past events which were held in New York, Chicago and Los Angeles.

The New Music Seminar NYC-7/19/10-7/21/10 If You Don’t Go To Any Other Industry Events This Year YOU SHOULD GO TO THIS ONE

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This year The New Music Seminar (NMS) www.newmusicseminar.com,  is expanding into a multi-day conference and event from July 19th to July 21st at The NMS Revolution Hall @ Webster Hall in New York City.

The two day, three night conference will include a symphony of five “movements” (focused discussions) over the course of two days, 8 TED-style presentations from key industry leaders, 22 mentoring sessions, nightly musical performances and ongoing networking opportunities.

The New Music Seminar is the must-attend conference for the emerging new music industry.  The Seminars will address both the artists’ dilemma of breaking out from the ever-growing glut of music releases and the development of a new business model for a sustainable music business.
NMS featured “players” (speakers) for the upcoming New York City conference will  include: Eric Garland (Big Champagne), Joe Kennedy (Pandora) Mike Doernberg (Reverbnation), Courtney Holt (Myspace Music), David Goodman (CBS Interactive), Little Steven (Underground Garage and the E Street Band), Ariel Hyatt (Ariel PR), Corey Denis (Not Shocking), Linda Lorence, (SESAC),  Jay Frank (CMT), Gwen Lipsky (Sound Thinking), Tom Jackson (onstagesuccess.com), Martin Atkins (Tour: Smart), John Simson (Soundexchange),  Corrie Christopher (APA), Chris Vinson (Bandzoogle),  and Tony Van Veen (Discmakers).  More to be announced shortly.  The Artist Movement “conducted” by Margaret Cho will feature superstar artists discussing how they got their break and tips on how to apply what worked for them.
NMS founder Tom Silverman explains, “The New Music Seminar is the epicenter of a new movement. The NMS is the creative crucible where new ideas are hatched and new collaborations formed.  The New Music Seminar is a meeting of the architects of the next music business; the creators, the investors, the technological visionaries, those for whom music is a passion that they cannot do without.”

About The New Music Seminar

From the co-founder and director of the original legendary New Music Seminar comes a conference for the Next Music Business.  Artists have never had so much power to control their own careers and build their success. This affordable event gives artists and their representatives the knowledge, tools and connections to step into the tomorrow’s music business today. Delegates all receive the New Music Business Guidebook filled with important do’s and don’ts by the experts, tips, information, forms and essential websites and blogs.  Important exhibits by sponsoring companies will help artists with their careers and there will be amazing networking opportunities throughout the event.

In the 80′s and 90′s the New Music Seminar was the catalyst for change in the Music Industry and became the largest music conference in the world.  SXSW,Canadian Music Week, Winter Music Conference and many others were off-shoots of the New Music Seminar.

NMS is back again to usher in the next music business with a curriculum that presents a new paradigm.   The next music business will be based on the relationship between artists and fans and how to manage and monetize that relationship; new deals, new economics, new relationships, new technologies, a whole new mindset.  Other conferences talk about topics only relevant to superstars such as Beyonce’s sponsorship deals and getting a song in Grey’s Anatomy.  NMS teachs artists and their representatives how to get to 50 miles an hour on their own, inexpensively and how to develop enough revenue sources to build a real career.  NMS also gives every attending delegate the NMS New Music Business Guidebook, which is stuffed with valuable forms, do’s and don’ts, promotion and marketing tips, useful web sites and more. NMS Partners participate in creating the materials for this book to assist others in the industry along with the artists, but it also helps them promote their businesses.  Other conferences have ads, an agenda and delegate information while the NMS Guidebook is a resource that can be used over and over again.

For more information or to interview Tom Silverman or Dave Lory contact WE + PR – Pam Workman at (646) 351 6700/ email: pam@workmanentertainment

To Purchase Your NMS tickets NOW go to: www.newmusicseminar.com

IN ADDITION, NMS IS OFFERING A 2 FOR 1 DISCOUNT CODE TO MUSIC BUSINESS NETWORK MEMBERS TO ATTEND NMS NYC 2010.  AFTER YOU PUT IN YOUR CREDIT CARD DETAILS AT WWW.NEWMUSICSEMINAR.COM, SIMPLY PUT PROMO CODE “NMSNY2010” IN AND YOU WILL RECEIVE THE 2 FOR 1 DISCOUNT AND AUTOMICALLY BE ENROLLED FOR A CHANCE TO WIN THE GIBSON GUITAR.

The Shift From The Industrial Information Economy to The Networked Information Economy

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Information Economics

In an industrial information economy select groups of people control the distribution of information. All information in an industrial information economy is distributed through media outlets and costs companies and individuals exorbitant amounts of money (to obtain coverage). At the end of the 1990’s and beginning of the 2000’s, the widespread use of the internet jump started a transformation from a strictly industrial information economy into a networked information economy. In a networked information economy, many people are able to (as opposed to select groups) distribute information to many other people. The networked information economy allows for more individuals’ voices to be heard because capital constraints are reduced. The networked information economy democratizes the distribution of information. A networked information economy improves individuals’ abilities to “(1) do more for and by themselves, (2) do more with loose affiliations with others, and (3) do more in formal organizations that operate outside the market space.”[i] The networked information economy differs from the industrial information economy by enabling culture to be more transparent and flexible. The networked information economy facilitates this because larger, more diverse groups of individuals (than in an industrial one) are distributing information.

A strictly industrial information economy allowed major record labels to have great power in making or breaking an artist. Major labels (particularly in the 1990’s) controlled the distribution of information about particular releases and had the money to get mass media coverage. Their control of information distribution, through their ability to garner mass media support, allowed them to attract widespread public support (reflected in high sales) for their artists’ releases. After the shift (from the industrial information economy to the networked information economy) started to occur, major labels and mass media outlets began to lose their ability and influence in attracting mass public support for their releases. The reason why this happened is because potential consumers’ attention became more fragmented and many people stopped paying strict attention to mass media. The networked information economy allows for unsigned artists to attract the attention of potential fans directly (through sites like MySpace and YouTube). In a networked information economy, music fans and other non mainstream media personnel are also given the opportunity to discuss, promote, critique, and market these smaller, less known artists to other like minded individuals (through using blogs, newsgroups, and social networks). The networked information economy helped to create a opening for musicians, that didn’t rely solely on major labels and mass media, to become successful.

Information Production Strategies

The industrial information economy, as it pertains to the music industry, primarily relies on rights based exclusion information production strategies. The networked information economy is more open in lending itself to non-exclusion market information production strategies. Artists have historically been “romantic maximizers,” (authors and composers who sell to publishers) seeking to obtain monetary gains from the direct creation of content. In the new, networked information economy, (although being a romantic maximizer is still an option for artists) it is more likely for an artist to reap greater benefits from being “scholarly lawyers” (individuals who make money from the production of information but not from the exercising of their exclusive rights). In a networked information economy an artist (and labels) lack the strong distribution control that once allowed the romantic maximizer, Mickey, and RCA models to dominate the industry. In a networked information economy, if an artist solely relies on being a romantic maximizer, they will spend most of their time trying to protect their work from being distributed illegally and will not be able to achieve the maximum benefits offered by the networked information economy. However, if an artist shifts from being a romantic maximizer to being a scholarly lawyer, they will be able to focus less on direct sales of their music and more on the promotion of themselves and their music (thereby enlarging their fan base). Fans would be able to spread the artist’s music to other potential fans and thus increase the money he or she would make from touring, live performances and merchandising. If the artist’s musical information were able to travel freely (without cost restrictions) they would potentially be able to attract a wider fan base and achieve greater brand awareness.

Competing for the Future

According to Hamel and Prahalad, in order to compete for the future one must, “(1) change the fundamental rules of engagement in the industry, (2) redraw the boundaries between industries, and/or (3) create entirely new industries.”[ii] Hamel and Prahalad state that one must understand is that “the short term and the long term are tightly intertwined,” and that the “future is now.” If artists are focused solely on their present endeavors and not thinking about their future (business wise), they will ultimately fail. Another thing Hamel and Prahalad state is that one must learn to forget the past. Artists must recognize that the days of the superstar, quadruple platinum selling artists are over. Until an artist can recognize that the environment no longer allows for that, they will fail to meet their goals.

Artist Insights

The transition from a strictly industrial information economy to a networked information economy has made it easier for new and independent artists to reach potential fans. Websites like sellaband.com, MySpace, YouTube, twitter, and facebook have enabled them to network with their current and potential fan base and achieve popularity. In order for an artist to earn a living five years from now he or she must be able to reach their fan base directly, change their content distribution strategies, follow trends and foresee future ones.

In recent years, it has become easier for artists to create, distribute and promote their music without large initial investments. The use of home audio recording equipment, digital distribution and social networking sites has made this possible. No longer does an artist need to be signed to a record label to be successful. An artist needs to have an understanding of their target market and know how to reach them effectively, through their web presence. Knowing how to properly navigate the myriad of internet music sites will help an artist to reach and grow their fan base. An artist must constantly find creative ways of interacting with fans on the various web platforms they utilize, keep up with growing platforms, and understand how consumers actually use them. If an artist can do these things, they will be successful in continually gaining recognition from potential consumers.

In order for an artist to earn a living 5 years from now, he or she must change their content distribution strategy. Historically artists have pursued the “romantic maximizer” strategy for producing and exploiting their content. This strategy has become increasingly less effective in recent years. Music consumers are no longer interested in strictly obtaining musical content (as demonstrated by the continual decrease in sales of recorded music).

With the transition to a networked information economy, information and ideas have become more free flowing than ever before in history. This shift has also made it increasingly difficult for artists to track the exchange of their music from person to person. If an artist seeks to have a long-term career in the music industry, they must adapt their content distribution strategy. Their strategy can no longer rely on charging potential consumers for the distribution of their work and attempting to stop potentially infringing activities. Their strategy must switch to a “scholarly lawyer” strategy. If an artist allows their recorded music to change hands at no cost, they are more likely to stimulate the demand for their other music goods (because more people have the ability to access it). The increased exposure that this encouraged sharing would generate would directly link to an increase in purchases of other music goods that the artist has to offer. Adapting this strategy would increase attendance at their live performances and would increase the demand for their music to be featured in television shows and in movies.

An artist must be able to follow trends and foresee (or create) new ones, in order to be successful in the future. If an artist acts solely as a follower, they will be at the mercy of innovators and will eventually lose sales and fans to them. If an artist is a trendsetter, then they won’t run the risk of losing consumers because they will continually be changing and adapting to consumer needs and desires. An artist must understand their current and future consumer base in order to successfully adapt for the future. If an artist starting out now wants to be successful 5 years from now, they must take steps away from what most other artists in the industry are doing (like focusing on the direct sales of music) and focus on what most other artists aren’t doing. They must recognize the shift away from recorded music and capitalize on the goodwill and promotion that they could get by giving their music away for free.


[i] The Wealth of Networks. 1 Feb. 2009. Yochai Benkler. 1 Feb. 2009. <http://cyber.law.harvard.edu/wealth_of_networks/Main_Page >.

[ii] Hamel, Gary & C.K. Prahalad. Competing for the Future. Boston: Harvard Business School Press, 1996.