Over the past ten years the music industry has changed drastically. Record labels have lost substantial power in building, promoting, and sustaining artists’ careers. There are millions of independent artists, in addition to the vast amount of professional musicians, located throughout the United States. This sizeable amount of artists has made it increasingly difficult for … Read more
Analytics provides data about the individuals who visit an artist’s professional website and social media sites. Analytics provides information about bounce rates (how long a user stays on select pages of the site), the number of unique and repeat visitors to the site, and how the visitors accessed/found the site (via search engine, referral page, … Read more
The Impact of Analytics on Musicians’ Careers-How managers and DIY artists can utilize analytics to enhance the artist-fan relationship and focus marketing, promotional, and touring efforts more effectively.
Introduction Over the past ten years the music industry has changed drastically. Major labels have lost substantial power in building, promoting, and sustaining artists’ careers. With the advent and popularity of social networking sites, blogs, internet radio stations, and podcasts, artists are now positioned in a way that their success relies solely on them. The … Read more